Builder/Architect Magazine – August 1998

In Many respects, Bill Asdal may be considered a teacher more than a builder. Although his construction, remodeling and development company has met with tremendous success, it runs like a silent machine behind a man who can be seen assiduously learning, teaching, and serving the industry. With an undergraduate degree in industrial education, a master’s in administration and supervision, and six years of experience teaching high school behind him, Bill suddenly gave up teaching in 1978 when presented with the opportunity to build a new custom home….. They are also involved in property management, rejuvenating and leasing undervalued or depressed properties….. True teachers never stop teaching, however. Engaged to speak at numerous seminars about codes, estimating, diversification and business management, Bill has, over the past decade, talked not about his own achievements but about the industry, its systems and methods by which construction professionals can improve their businesses….”On the home front, while all this is going on, I needed to reshape by business in a direction that allowed me to be absent from it and have it keep running…. I’m able to delegate responsibility and coordinate jobs so I can serve our industry without having to report for work every day. Those who work with us enjoy the benefits of responsibility, and it changes the perspective of my involvement in the business……”

WEBWEEK – March 1997

Bill Asdal has purposely kept his construction and remodeling business small. To grow means to add management, management means overhead, and “overhead can bury you, in a cyclical business”, he said. Through smart management and use of technology, however, Asdal has grown annual revenues….without adding managers. He’s about to get another tool to help…. Wickes Lumber Co. one of the largest suppliers to the building industry is rolling out the new version of its Web site, which offers interactive shopping features to the public and an extranet where builders can get invoices, look at accounts and check inventory at 108 Wickes stores….